The new Marketing Insights team at ReachLocal wanted me to create them a logo to use around the office. They’re called ‘Sledge Hammers’ after our ReachEdge product.
“My Edge Rules” Staff Incentive Poster & Logo Concept
ReachLocal had previously held an X-Factor style competition among its sales teams as a staff incentive. I was briefed to come up with a concept similar for this year’s ReachEdge product launch. My Edge Rules (based loosely in My Kitchen Rules) will see the sales teams go head to head in a best pitch competition. The MER logo was also designed to be used across all associated collateral.
ReachLocal Intranet Home Page Slider Banners
ReachConnect Intranet Logo
ReachLocal Square Format Business Cards
Team of Origin Competition Poster
ReachLocal Aussie All Stars Award
World’s Greatest Shave – Reach For The Razor
Join The FellowShip Competition Poster
Mouse Pad Artwork
ReachLocal Client Christmas Card
Wesley Mission ReachOut Letter
Halfstar Fashion Look Book
I had a lot of fun creating these artworks for HalfStar Clothing as I got to run wild with their huge collection of photoshoot material, and use my own creative style in these works… instead of following a particular corporate identity as I do in my day job!
Anne Feil Design 
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