“My Edge Rules” Staff Incentive Poster & Logo Concept

ReachLocal had previously held an X-Factor style competition among its sales teams as a staff incentive. I was briefed to come up with a concept similar for this year’s ReachEdge product launch. My Edge Rules (based loosely in My Kitchen Rules) will see the sales teams go head to head in a best pitch competition. The MER logo was also designed to be used across all associated collateral.